Content-Driven Press Materials
We are famous for crafting outstanding press releases filled with wisdom from our clients’ books. We know what editors want—thoughtfully presented, tip-oriented information they can pick up verbatim—and we give it to them in a way that positions you as an expert in your field. When possible, we connect your message to a hot news story for maximum media appeal. Editors often tell us our press materials are the best in the business. Better still, they use them—which in PR is the highest form of flattery!

Wooing the Media
We will create an extensive media list aimed specifically at the audience you need to reach. Developed over more than a decade, our master list includes national, regional, and local print publications, as well as TV, radio, and online media. We’ll send your press kits and releases (often accompanied by your galley and book reviews) to these editors and make well-placed phone calls to pitch story ideas. And while we truly believe great content is everything, great service never hurts—so when an editor says jump, we jump.

Creating a Marketable Speaker (That’s You!)
Many of our author clients want to leverage their PR success into a speaking career. If you’re one of them, we can lead you every step of the way. Here is what we can do for you:

• Create a process to help you transition into the speaking arena. If you’re already a speaker, we can help you advance to a higher level.

• Put together an appropriate list of bureaus and conferences that may yield speaking possibilities.

• Develop and articulate a timely, relevant message.

• Create a speaker’s package, including a kit and supporting collateral, that sets you apart from the crowd.

• Design a winning Power Point presentation based on your material.

• Write and conceptualize speeches, workshops, and presentations for you.

• Train you on your articulation, “quotability,” wardrobe selection, body language, and more!

• Merchandise speaking to your publisher and keep him/her informed on your progress. (This is a profitable avenue for selling books.)

Maximizing Your Travel Schedule
It is important to make good use of your time when you are on the road promoting your book. We’ll help you organize a variety of radio shows, television appearances, print interviews, book signings, and more. Plus, we’ll arrange your travel plans and all the other small details, so all you have to do is show up, share your knowledge, and have fun!

Making the Most of the Internet
We’ll help you establish your place in cyberspace. Whether you need guidance in kicking off a viral marketing campaign, creating a blog or podcast, coordinating e-mail blasts, purchasing key word/search term/pay for click options, or placing your work on top websites, we’re here for you. 

A Website That Wows
These days, your website is just as important as your company’s brick-and-mortar headquarters (maybe even more so). We’ll help you write and design a site that attracts the right kind of visitors and sells them on your book and any other services you want to offer: workshops, consultations, speaking engagements, and so forth.

Ongoing Collateral Development
We’re publicity specialists, but that’s not all we do. When you need new brochures, logos, speaker’s fliers, press kits, business cards, banners, or other materials, our in-house writers and design professionals will create them for you. (It’s important that all your marketing vehicles speak in one voice.)

Creative “Publicity Leveraging”
Don’t let your media clips gather dust. We’ll teach you how to leverage them to gain interest from new clients and sell more books. We can advise you as you explore the various ways your interviews, endorsements, and appearances can work for you. 

Bylined Articles
You can establish yourself in your field of expertise by submitting articles to carefully selected magazines. Editors tight on time and budgets are grateful for this type of service. We can write these for you, or you can write them and we’ll polish your words until they shine.

“VIP” Programs
We can get your book into the right hands. How? By helping you target the VIPs in your industry and sending them a compelling package—one they simply can’t ignore.

Book Placement
We work hand-in-hand with major publishers to get your book prime placement in bookstores across the country.

Posting to Online Booksellers
We will place your book on Amazon.com and other online bookstores. We’ll happily provide all needed copy and handle all those bothersome technical details for you.